Anything that you do to increase your visibility on the web is search engine optimization. Many business owners think that they cannot afford search engine optimization. However, there are several ways that you can implement SEO on a budget. The information at SEO Toronto Company is useful and can provide you with additional insights.
1. Get on Social Media
Google does not use your social media pages to rank your website. However, the two are strongly linked. In fact, studies have shown that a website can increase its rankings by 6.9 percent for every 70 shares and 51 likes that it gets. Facebook is one of the best social networking sites that you can use. You can also use Twitter and Instagram.
2. Work on Your Website
One of the main reasons that small businesses do not get the success that they want is because of their website. In order to ensure that your website performs well, you will need to freshen up your content. You will also need to organize your website.
3. Make Your Website Mobile-Friendly
As of April 2020, mobile-friendliness is one of the factors that will determine how well your website ranks. You can check to see if your website is mobile-friendly by seeing how well you can use it on your own smartphone.
4. Encourage Customers to Give You a Positive Review
Your reviews are another factor that will determine your rankings. A business that has more reviews will rank higher. One of the reasons that Google uses reviews to determine your rankings is because it is determined to give users the best experience possible.
You are not penalized for bad reviews. However, having a bad review at the top does not reflect your business well. That is why it is important to encourage your customers to give you positive reviews.
5. Use Long-Tailed Keywords
You may have been told that keywords are an outdated SEO concept. However, long-tailed keywords can help you boost your rankings. A long-tailed keyword is a specific phrase that is geared to your customers. For example, you are the owner of a beauty salon. A short-tailed keyword would be “beauty salon.” A long-tailed keyword would be “beauty salon in Toronto.”